Snapshot
Industry
B2B SaaS
Timeline
August 2026 – ongoing
Channels
LinkedIn · Instagram
Services
LinkedIn · Instagram · Personal branding
See it live ↗The brief
A SaaS co-founder with a big industry name needed a public voice that matches her standing, consistent across LinkedIn and Instagram.
What we owned
Positioning, content strategy, LinkedIn writing, Instagram reels, shoots and publishing.
The thinking
Same person, two lenses. LinkedIn carries the founder: SaaS, leadership, lessons learned. Instagram shows the person behind it: the mountains, the cycling, the mom. Relatable founders get followed.
Impact
Early signal: posting went from about two a month to about two a week, mostly reels.
Same person, two lenses.
