Snapshot
Industry
Consumer electronics retail
Timeline
June–August 2026
Channels
Services
Instagram · Reels · Campaigns · Boosting strategy
See it live ↗The brief
A trusted local store with almost no social presence needed to reach Mangaluru buyers ahead of the back-to-college and festive season.
What we owned
Content strategy, scripting, shoots and edits, offer creatives, the boosting strategy, and publishing.
The thinking
Lead with trust, not discounts. The HP Promise series explained why buying from an authorised store matters, then offer reels turned that attention into store visits.
Impact
436K+ reel views in 9 weeks, from organic reach plus a boosting strategy on selected reels.
The HP Promise EP.01 and EP.02 together reached about 158K views.
7 of 10 reels passed 45K views.
Lead with trust, not discounts.
